With new makeup dropping at dizzying daily rates, we’ve decided to make sorting through the selection of the latest liners, lipsticks, and the like easier for you. Allure editors eagerly pore over every new launch and emerging brand to find the standouts in the bright, shimmery selection each month. Although we're partial to our particular faves, our heart rates spike with every exciting makeup release. Who knows, maybe there will be some newfangled primer that actually works for our finicky skin types or an innovative mascara that truly checks off every box of our lash criteria.
With each launch, seeing what innovations beauty brands come up with to improve a formula or design is always thrilling. One could easily say that makeup is the one thing exempt from the "if it ain't broke, don't fix it" mantra. That's the exciting part of the ever-expanding market: finding new makeup treasures to help us present our best, truest selves to the world — no matter how colorful or minimalist our go-to looks may be.
Dose of Colors Meet Your Hue Concealer
Following the success of the Dose of Colors Meet Your Hue Foundation comes the Meet Your Hue Concealer. Enriched with nourishing sunflower seed oil, shea butter and vitamin E, the formula is incredibly hydrating yet lightweight — which is great because your under eyes won't feel heavy. The concealer will be available in 30 shades that fall into six shade categories holding five different shades equally.
Natasha Denona Glow Gold Highlight Duo
Have you ever just seen a beauty product and thought, lavish? Well, that is exactly what I thought when I first laid eyes on the Natasha Denona Glow Gold Highlight Duo, which resembles a bar of gold. One side of the palette holds a warm gold, and the other is a sparkling champagne shade. Use each one on its own or swirl them together for a luxe custom hue. $42
Norvina Pro Pigment Palette Vol. 2
If you thought Norvina Vol. 1 was the last you'd see of Anastasia Beverly Hills Norvina collection, you were so wrong. Allow us to introduce you to the Norvina Pro Pigment Palette Vol. 2, another super-vibrant 25 pan palette curated by no other than Anastasia Soare's daughter, Claudia aka Norvina. The 25-shade kit includes mattes, shimmers, neons, and transition colors, and instead of giving them all fancy names, she stuck to naming the shades by row and number (just like Norvina Vol. 1).
Available September 26