Sephora Australia

What the facade of Sephora Australia will look like. Photo: Facebook

Sephora has given beauty fans a sneak preview of what to expect from its first Australian store via social media.

The popular beauty chain has posted several images of the popular brands to be stocked in the flagship store, which will open in Sydney’s Pitt Street Mall in December, on its Facebook page.

Customers can expect lip gloss by NARS, eye shadow palettes from Urban Decay, YSL lipsticks, Dior skincare as well as Deborah Lippmann, Formula X and Nails Inc nail polishes.

The popular make-up chain, which also carries more than 600 products for men, will set up a self-service format inside the first Australian store, essentially creating a three-story, 800 square metre supermarket.

Sephora Australia will launch new brands every month for the first year, introduce a customer loyalty program and offer cosmetics and hair care products at US prices, which are significantly cheaper than what Australians pay for cosmetics.

The arrival of Sephora will be the first time in 50 years the likes of Myer and David Jones will encounter competition in the make-up market. However, Ravi Thakran, the Asia and Middle East president for parent company LVMH, said recently: "There is plenty of room for a new player."

Forget fashion retail wars, come December Sephora, David Jones and Myer will be doing battle via cosmetic counters. Here Jessica Gomes gets a last-minute touch up before the DJs fashion preview.

After womenswear, cosmetics is the biggest selling category at both department stores. They control about 60 per cent of Australia's premium cosmetics market, selling everything from Estee Lauder to L'Oreal.

However DavidJones’ new parent company, South African supermarket chain Woolworths, has confirmed it will be bringing new brands to the department store as well as revamping the David Jones line of products, which includes cosmetics. Woolworths CEO Ian Moir said the David Jones-label products will be revamped and targeted at a younger and more fashionable market.

The make-up chain has amassed more than 14,000 fans on Facebook since announcing an Australian opening earlier this year. Photo: Facebook

Woolworths in South Africa also sells its own label of affordable beauty wares with products including lipsticks and foundations starting at about $12. David Jones will confirm if WBeauty will migrate to Australian cosmetic counters in the coming months.

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Our Fave Eyeshadow Primer by NARS

Makeup Tip : Using a primer before eyeshadow will help it adhere to the skin longer & look more even & intense !

An Oldy But A Goodie: Jean Paul Gaultier Spring 2012 Rolled Hair Updo

Trend Fix: High Pony Tail

Love This look created by Hairstylist  James Pecis

Photographed by Dan Martensen
Sittings Editor: Felicia Garcia-Rivera
Makeup: Frankie Boyd

Who run the fashion world? Beyonce! Versace custom-designs stage costumes for European leg of the pop star's world tour

Beyonce has chosen to wear custom designs by Versace on the latest leg of her Mrs Carter World Tour.

The 32-year-old pop star is to don corsets, boots, and dresses by the Italian fashion house for the remainder of her show, which is now travelling throughout Europe and the UK.

Beyonce debuted her Versace looks at a Glasgow, Scotland show, representing a revamp of her tour to include songs from the singer’s new self-titled album.

In Versace: Beyonce wears a custom design by Versace on the newest leg of her Mrs Carter World Tour

Sequin mesh: This long design is also a custom Versace creation, which will be worn on the remainder of her tour, ending March 27

The Italian label’s custom designs take inspiration from some of the record’s more popular songs.

One of the most embellished pieces is a chainmail jacket that says ‘Bow Down’ on the back in reference to a lyric from Beyonce’s new song ‘Flawless.’

Other pieces include sequined over-the knee boots, and a matching strapless minidress, as well as a see-through mesh dress.

Versace posted sketches of the tour’s uniform to its Facebook page yesterday, providing a detailed look at how the designs came to be.

Behind-the-scenes: Beyonce's new costumes are detailed in sketches released by Versace yesterday

New album, new look: Beyonce's costume change represents her revamped tour, which now includes songs from her new album

The Mrs Carter Tour kicked off on April 15, 2013 and is scheduled to run until March 27 of this year.

So far, Beyonce has worn designs by labels including Givenchy, Dsaquared2, and Pucci while on the road.

Her tour has grossed $188.6 million in box office sales thus far.

Get the look: Sports luxe style

By Your Sleeve. Bomber $349. Vitamin. Tee Top $149. not seen (Walk of the Devil Pant $299.) All from Cooper by Trelise.

Sports Luxe is all about attitude - and of course clothes, but you definitely need your swag dialled up to carry it off. Think about pairing classic sportswear pieces with luxurious textiles.

Trelise Cooper always finds the perfect balance blending textiles and this look from her diffusion label Cooper by Trelise hits all the right notes.

Local leather label Hideseekers' All Or Nothing Overalls are super chic and absolutely to die for, or if you're game you could try these perforated leather-like shorts from Boohoo. I have just bought these fabulous Zoe Karssen Tuxedo Stripe Sweat Pants from Superette. I can't wait to rock out in them with a super-fresh trainer or a killer heel.

World's Fools Gold Top with its pleated contrast leatherette sleeve is girly yet staunch at the same time. Gorman's Think Positive Dress keeps it sporty and fun; and the cut of this adidas by Stella McCartney Hoodie is ultra feminine, easily transitioning from exercise wear to a fashion moment.

Check The Line Up for my favourite Bomber Jackets, with selections from Ruby, Gorman and Juliette Hogan.

Complete your look with metallic highlights - New Balance has teamed with Juliette Hogan to release a limited-edition sneaker, arriving in store next month and available in two colour ways. Be in quick as only 96 pairs are available. Saben's Mineral Metallics collection was launched recently with pebbled metallic leather colours partnered with pale gold hardware. I am loving Mardle's Armour Collar, a handcrafted piece of beaten copper created in collaboration with Wellington artist Sam Keer. Keep it photo-shoot fresh.

The Line Up: Bomber Jacket Swag

1. Ruby Georgia Bomber $299

2. Gorman I See You Bomber $339

3. Juliette Hogan Vinny Bomber $400

Get The Look: Sports Luxe Style

Hideseekers All Or Nothing Leather Overalls $998.

New Balance limited edition 996 $160, exclusive to Juliette Hogan.

Zoe Karssen Tuxedo Stripe Sweat Pants $269 from Superette.

Gorman Think Positive Dress $279.

Adidas by Stella McCartney Run Perf Hoodie $220.

Boohoo Patsey Perforated Leather Look Hotpants $40.

Saben Tilly's Big Sis $330.

Mardle Amour Collar $545.

World Fools Gold Top $289.

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