Social media takes centre stage
Tommy Hilfige is taking Fashion Week's love affair with Instagram to the next level. The fashion house announced that it will be implementing the first-ever "InstaPit" at its autumn/winter 2016 show during New York Fashion Week. The InstaPit will be an exclusive space for Instagrammers to capture the new-season collection as it debuts on the catwalk - without obstructing the view of everyone sitting behind them.
This isn't the first time Tommy Hilfiger has conceptualized a catwalk show with Instagram in mind; for its autumn/winter 2014 show, the house debuted the "InstaMeet," inviting 20 Instagram influencers to join Mr. Hilfiger on show day to capture the environment behind the scenes. And just last season, the catwalk finale featured a pack of models led by Gigi Hadid frolicking through a water lagoon, making for one of the biggest Instagram moments at NYFW.
From: Harpers BAZAAR