This has to be one of the most advertised and talked about high street collaborations ever. [Photo: Instagram/Balmain x H&M]
Fashion addicts have had today’s date in their diary for months. Not because it’s fireworks night, but because the Balmain x H&M collection landed in shops this morning.
The collection’s pieces, predicted to sell out within 30 minutes, no doubt disappeared off the shelves before most people even stepped foot in the shop, but some savvy shoppers who queued up outside H&M stores all night to grab as much merchandise as possible are already cashing in on the highly-anticipated collaboration.
They’ve listed their buys on eBay and are already racking up bids well beyond the RRP.