The Weeknd (AKA Abel Tesfaye) is known for his sex- and drugs-minded lyrics, and he brings that hazy, lascivious nature to the music video for “Often,” a recently released single.
The Weeknd also highlights his line of Official Issue / Cut and Sewn merchandise, swaging out a spiffy letter man jacket emblazoned with his readily identifiable “XO” logo.
Set in a high-end hotel room with various items of women’s clothing strewn about the place, the clip features the singer surrounded by a bevy of beautiful women in various stages of undress lounging around, although this there is no explicit nudity anywhere in the clip. At one point, two women in lingerie make out on the bed while two more leave the room as room service arrives with more champagne.
I personally wish that room service would have arrived with more Official Issue XO / Cut & Sewn pieces. The line is branded using XO which some fans claim that XO simply stands for hugs and kisses, while others claim the letters represent the drugs ecstasy and oxycontin. Considering the content of his songs, both seem equally likely. Regardless, he and all of his regular collaborators have the letters XO at the end of their Twitter handles, and his fans regularly quote their motto "XO 'til we overdose." We'd call for an intervention, but we're too distracted by his style & busy listening to his single. . .often.