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236 Fifth Ave
New York, New York


Professional Make-Up, Hair, & Style Production Company based in New York City, New York. Discover their portfolio and business ventures. On Location or at our studio. Contact with inquiries.


Follow us to events and shoots around New York City on the NeonFix blog!


H&M Launches Fast “Fashion for the Face”

Neon Fix

New designer collaboration at H&M is like a big-screen TV markdown on Black Friday: Both have the power to produce lines of people willing to camp out to get a piece of the high life at rock-bottom prices. Next up for the Swedish retailer is fast “fashion for the face,” said Sara Wallander, concept designer at H&M Beauty. Launching in September with more than 700 pieces and expanding rapidly to 1,000 shortly thereafter, everything from makeup and body products to nail polish and hairstyling tools will be available on shelves, with price tags ranging from $2.99 to $24.99.


Emulating the company’s already successful business model, subsidiary collections are set to follow. With eco-friendly fashion being a big pillar for the brand, Conscious Beauty will introduce consumers to organic, Ecocert-certified, sustainable offerings—enabling shoppers to easily green their routines from a 360-degree perspective. The packaging for this range features recycled materials, and all manufacturing processes for the paraben-, silicone-, GMO-, synthetic fragrance-, and dye-free formulas have a minimized impact on the environment. A premium line is also in the works to entice the more discerning beauty junkie interested in luxury and performance.


Will a budget-friendly bronzer sell as fast as a coveted pair of Alexander Wang boxing gloves? Only time will tell. All we know for sure is finding the perfect tube of lipstick to play off a piece from the next designer collab will be a hell of a lot simpler (and likely won’t require a lengthy eBay search to find). 


What to Do This Weekend: Take a Trip to Harlem for a Fresh Perspective On Beauty

Neon Fix

Hank Willis Thomas, Who Can Say No to a Gorgeous Brunette?

Photo: Courtesy of The Studio Museum Many of the best beauty statements from the Fall 2015 runways, like the gold-leaf masks at Rick Owens, the bright, brushstroked lids at Céline, and the face sketches atJacquemus, served as striking examples of what happens when art and beauty collide. Those dramatic looks made us think beyond the usual how-tos and left us wanting more.

J.D. ‘Okhai Ojeikere, Ogun Pari

Photo: Courtesy of The Studio Museum

Almost as if on cue, The Studio Museum in Harlem is stepping in to fill the void with Salon Style, a new exhibit showcasing artists that use hair and nails to explore issues such as gender, politics, and beauty standards. “Hair and nails can be markers of our identities. They are readily apparent to the world, but also intrinsic to the way we understand and express ourselves,” says Hallie Ringle, the museum’s senior curatorial assistant. Ringle spent five months selecting items forSalon Style, most of which come from the museum’s permanent collection of nearly 2,000 works. She sought out artists who were using hair and nails as a medium or a subject in unexpected ways. The title has a double meaning—it’s a nod to beauty shop creations and the traditional art term for numerous artworks presented in a small space.

Kevin Beasley, Untitled (FootNeck)

Photo: Courtesy of The Studio Museum

The exhibit is housed in the second-floor gallery of the museum. It’s a quiet, intimate setting for visitors to take in the thought-provoking pieces. The standouts include Kevin Beasley’s Untitled (FootNeck), a T-shirt-covered foam ball decorated with duckbill clips meant to reference the confidence of rocking unfinished hair in public. There’s also Ogun Pari, a black-and-white photograph of an African woman’s sculptural hairstyle by J.D. Okhai Ojeikere, and Flo Jo World Record Nails by Pamela Council. The artist—inspired by Olympian Florence Griffith Joyner’s signature mani—created a model of a 200-meter running course out of more than 2,000 colorful acrylic nails.

Pamela Council, Flo Jo World Record Nails 

Photo: Courtesy of The Studio Museum

Salon Style is a small yet powerful show that Ringle hopes sparks conversation. “I’d like viewers to walk away with a deeper understanding of beauty—that it’s not superficial but fundamental to cultures all over the world,” she says.

Salon Style is on view until June 28 at The Studio Museum in Harlem, 144 West 125th St., NYC.  


Neon Fix

Beauty tutorials are big on YouTube — a search for “makeup tutorial” and “hair tutorial” yields more than 5 million videos. In this weekly series, we put a mix of popular and under-the-radar tutorials to the test and show you what’s best.

The no-makeup makeup look has been dominating runways and fashion editorials for the past couple seasons now (and the dominant lazy part of me doesn't mind one bit), but there are situations that call for a little somethingto spruce up your look. While bold, dark lips are the hands-down easiest way to liven up a bare face, there's another easy trick to try that's perfect for spring: glossy eyelids. The key is creating a soft, dewy and seasonally appropriate shine that meshes with a fresh complexion — and doesn't make you look like you just stepped out of a wacky fashion editorial or music video. 

Backed by an electro-lounge-y soundtrack that evokes a W Hotel lobby or swanky spa reception area, this wordless and fairly straightforward video by easyNeon begins with a crucial step-by-step tutorial on how to fake a flawless makeup-free face. Then, after minimally defining the eyes (Eyeko mascara and a few individual lashes) and a layer of gothy, near-black lipgloss — the model has really steady hands, no liner! — the eye gloss happens. The model opts for a simple smooth balm — Lucas Papaw ointment in this case, but Vaseline would work, too — and dabs it on her eyelids with a finger.

The main lesson learned here? To pull off a spring-ready glossy eyelid, you first need to create a perfect, immaculate, no-makeup-looking foundation, which, ironically, requires quite a lil effort and a fair amount of beauty products. Check out the full list below, per easyNeon:

-Giorgio Armani Luminous Silk foundation
-Becca Shimmering Skin Perfector in Moonstone
-Makeup Atelier Concealer
-Clarins Instant Concealer
-Chantecaille Talc free loose powder
-Kevin Aucoin Sculpting Powder
-Becca Shimmering Skin Perfector pressed in Moonstone
-Eyeko mascara
-Ardell individual false lashes (long and medium)
-Lucas Papaw ointment (for the glossy effect)
-Anastasia Beverly Hills liquid lipstick in Potion


Industry Profile: Maria Borges

Neon Fix

Maria Borges, the 22-year-old model from Angola in southern Africa, has only been modeling for about three-and-a-half years. But with two Victoria’s Secret fashion shows; a Givenchy campaign (and multiple Givenchy exclusives); editorials in W, Vanity Fair and Vogue Italia, to name but a few, and most recently, her first cover for L’Officiel Singapore, she’s enjoyed a jam-packed career thus far. (And she’s made her family very proud: “They are going crazy about my pictures,” she said.)

Borges, repped by Supreme, has lived in Manhattan for several years. In heavily-accented English (she’s taking classes to learn the language), she described her mind-set when working the runways: “I’m selling this dress, so it’s the best dress on the runway. If they dress me like a boy, I have to walk like a boy — let’s do it. And if I’m wearing Victoria’s Secret lingerie, then I’m a sexy, beautiful woman.”

WWD: How did you start modeling?
Maria Borges: I was in a competition for Elite Model Look. I didn’t win. Sometimes you lose. It happens. So I didn’t win, but it was a good opportunity to travel to Portugal, and I met one of my agents there. I did a fashion show in Portugal for the first time. I started modeling when I was 17, almost 18. Later, I signed with Supreme.

WWD: Did you ever think about becoming a model?
M.B.: People would say, “You’re skinny, you’re tall.” I’m a size zero. People told me, “You should try!”

WWD: How did your family feel about your modeling career in the beginning?
M.B.: I grew up with my sister. My mom died when I was 11. My sister took care of me; she’s 27 now. And she had to decide about my life: does she let me travel when I’m 17 years old? In the end, she trusted me. I said, “Ok, I’m glad you believe in me and that I give you the confidence.”

WWD: What was it like growing up in Angola?
M.B.: I was a quiet schoolgirl. I never lived in the city. I lived in a quiet little town. I went from school to home. I always loved science. I was studying to become a doctor. Now, life took me to a different side. I love fashion.

WWD: What do you like to do for fun in New York?
M.B.: I like to go to the movie theater with friends and with my boyfriend. I met my boyfriend here, and I’m so in love with him. I love to go to museums like MoMA. I love walking around Wall Street or seeing the Statue of Liberty.

WWD: Was there a moment when you felt like you really made it?
M.B.: The most important thing that happened in my life was to be an exclusive for Givenchy. Opening Giorgio Armani in Milan was a dream come true — and Versace couture, too. Every show that I’ve walked, every client that I’ve had, I love them all so much. When I first started, I was a runway girl. Now I’m doing everything — campaigns, editorials. I shot my first cover with Steven Klein for L’Officiel Singapore. He chose eight girls and each one has her own cover. Naomi [Campbell] is on one of the covers — she is my icon.

WWD: Did you meet her?
M.B.: I met her at the DVF fashion show in 2012. [Stylist] Edward Enninful introduced me to her. I love him so much. I said, “Please, can you ask Naomi to take a picture with me?” He said, “Don’t worry.” He asked for me. And she was nice.

WWD: Are there any other models you look up to?
M.B.: I love Kate Moss. She’s the greatest. Linda Evangelista…Cindy Crawford…all the supermodel icons. I love to try to pose like they did.

WWD: You’ve walked the Victoria’s Secret Fashion Show twice now. What was that like?
M.B.: I always thought I was too skinny for the Victoria’s Secret show. But I was healthy, and my agent said, “You should try.” I took myself to the gym and worked out, gave myself nice legs, a beautiful body. I went and tried out and thank God, I got it. I had worked with Sophia Neophitou-Apostolou (Victoria’s Secret Fashion Show creative director) and John Pfeiffer (the show’s casting director) in the past. They knew me, and that helped me to become a Victoria’s Secret girl.

WWD: Have you always felt comfortable in front of the camera?
M.B.: Photographers help the models a lot. Steven Klein, he taught me. He said, “You don’t have to try so much — just relax and move slowly.” Each photographer, they help me. They teach you how to be comfortable.

WWD: What are some of your goals?
M.B.: My career really only started two years ago, so I still have a lot of things to do. I’m dreaming to continue working, to help my family and to finish my university.

WWD: Do you remember your favorite hair and makeup look from a show or photoshoot?
M.B.: The greatest makeup ever I think was for Dior Couture back in 2012. They used this supershiny lipstick. You could barely move your mouth….It felt so heavy. Don’t eat, don’t smile, don’t speak…but it looked beautiful!

WWD: If you could give a new girl advice, what would it be?
M.B.: Listen to your bookers. Be friendly to everyone. Be punctual at castings and shoots. Take care of yourself. Eat healthy, don’t do any crazy diets! And never give up on your dreams.


Maria Borges

Courtesy of Supreme Management